Franky Aguilar

Product Direction and Development

Experienced product director with a demonstrated history of working in the mobile & information technology. Skilled in product design, user experience, growth hacking, and iOS development.

Strong design professional with a B.A focused in Web Design and Interactive Media from The Art Insitute of California - San Francisco.

6+ years of experience product management
10+ years of experience designing user interfaces
10+ Years production art direction and development

Currently focus: building amazing entertainment and gaming experiences on blockchain.
You can follow my updates on Twitter and LinkedIn



The Art Insitute of California - San Francisco

San Francisco, California (B.S) - 2010



Product Direction and Design

Dapper Labs Inc.
Oct 2018 - Present
Vancouver, BC. (REMOTE)

Worked closely with Chief Creative to bring product concepts to full vision. Including wireframe and usability sketches, art direction, and product validation prototypes. 


- Lead the direction, technical development, and validation of gaming products

- Execute and organize documentation for production handoff

- Define and analyze metrics to inform the success of products

Notable Projects

Cheeze Wizards 2019 - Lead concept development, art direction, technical documentation. Worked closely with lead game designer to develop usability stories, provide prototype development for insight testing, and technical art engine research.


Product Development and Design

Pillar Project Worldwide 
Nov 2017 - Aug 2018
London, UK


Product design and development of the Pillar Wallet. Including project scope, definitions, team management and client development. Worked closely with stakeholders to develop and design crypto specific functionality. Providing direction for UX principles around blockchain user adaption and usability.


- UX / Wire-framing of core functionality

- iOS Xcode deployment for testing and QA
- React-Native Development


Director of Internal Products

Neon Roots LLC. 
Apr 2016 - Aug 2017 • 1 yr 5 mos
Los Angeles, CA


Product lead for various internal and client mobile applications. Providing initial pitch designs, art direction, and UI/UX feedback. Each project is approached with heavy scrum and sprint process with daily checkins and weekly review and planning.

-  Die Antwoord, Zef Moji iOS - 2017
Initial client pitch, designed prototype, and developed initial mobile app scope for South African rap group Die Antwoord.

-  Pocket Buddy, iOS and Android - 2016 -
Product Lead for Pocket Buddy mobile game. Was winner of 2016 Vega Digital Award, Best Art/Design in Game.


-  Tony Robbins, Quotr App - 2016
Initial Design and Concept Lead to Handoff

-  Cash Money Records, Photo Booth iOS - 2017
Initial Design and Concept Lead to Handoff

-  Swipe Warrior, iOS and Android - 2017
Project Manager, Lead Creative Direction, Lead Game Mechanics

-  Bumpy Riders, iOS and Android - 2016
Project Manager, Lead Creative Direction, Lead Game Mechanics 


Founder (CTO)

99centbrains Inc. 
Aug 2012 - Aug 2017 • 1 yr 5 mos
Los Angeles, CA


Design and iOS Development of internal and licensed mobile applications. Overseen and managed independent contractors for design, illustration, development, and many other industry professions. To date, 99centbrains has achieved over 15M downloads on the Apple Appstore worldwide. 

Acquired by Neonroots LLC 2016

-  Catwang , iOS
iOS Development (Swift), Production Art, UX/UI. Catwang has generated 45M Downloads World Wide.

-  Snoop Dogg's Snoopify, iOS
iOS Development (Objective-C),, Production Art, UX/UI.
“The Greatest Mobile Photobombing app of all time.” - Tech Crunch

-  Steve Aoki's Aokify, iOS
iOS Development (Objective-C), Production Art, UX/UI.


-  Major Lazer’s Lazergram - iOS 2013

-  David Choe’s Choebot - iOS 2013

-  Family Guy Photobomb, Fox Digital Entertainment iOS 2013

-  Fool’s Gold Records - Def Jam Music



Founder / Creative Director 

Yoshirt Inc. 
Jan 2014 - Jan 2016 • 2 yrs 1 mo
Los Angeles, CA


Yoshirt is an iOS and Android application that lets you take photos from your iOS Device and purchase them on Full Sublimated Garments. Lead initial development and design under ownership of 99centbrains Inc. In 2014, Yoshirt was incorporated receiving 2.5M seed funding. Yoshirt was acquired in 2017.

-  Initial iOS Development and Design
-  Prototype for customer and order capture, paypal payments, and fulfillment
-   Lead Technical design for digital to garment apparel patterns
-   Creative lead for advertising / branding look and feel. 


Lead UI Designer

Zynga Inc. 
Apr 2011 - Aug 2012 • 1 yr 5 mos
San Francisco, CA


Dream Zoo by Zynga
I made a huge contribution to the original concept of the game, managed and implemented UI, and defined the branding and marketing content. I worked closely with Designers and Producers to deliver assets at the most high level of optimization and speed.

-  Storyboard and Concept of Game Features
-  Animation Prototypes for Production Pipeline
-  Original Character Design with Art Direction
-  Design of Promotional and Marketing Material

After leaving the Dream Zoo Team
-  Worked closely with game designers to provide concept decks for game funding
-  Created branding guides and Art Direction scopes for new titles
-  Worked closely with the VP of product in preparing branding scopes


Art Lead

Ohai Inc. 
Aug 2009 - Nov 2010 • 1 yr 4 mos
San Francisco, CA


Technical and visual art lead for flash based MMO web games. Lead a team of production artists to maintain tight visual esthetics, character design, and asset implementation. Also lead UI design and tool structure with Development Leads for gaming.